BHW carried out a study on fear and stigma related to COVID-19. Based on that study BHW launched a well-designed outreach communication campaign to sensitize the wider population against fear and stigma related to Covid-19. The campaign targeted potentially stigmatized people, those who make people stigmatized, and support groups like local administration, political agencies, BGMEA and BKMEA. This initiative was a series of online-based campaign programs that included video spots and other static materials.